Video Conferencing to be Preferred Business Comm. Tool by 2016: Polycom

Polycom Inc. has reportedly announced that almost all (96 per cent) business decision-makers believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries. According to the “Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision-makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.

The survey found that video is becoming more pervasive in businesses across the globe. When asked to choose their preferred methods of communications today, respondents ranked video conferencing third (47 per cent) after e-mail (89 per cent) and voice/conference calls (64 per cent), and those same business leaders and managers expect video to be their most preferred collaboration tool in three years (52 per cent), followed by e-mail (51 per cent) and voice/conference calls (37 per cent).  Respondents who use video conferencing today said the three biggest advantages are: better collaboration between globally dispersed colleagues (54 per cent), greater clarity of topics being discussed (45 per cent) and more efficient meetings (44 per cent).

“The growing popularity of video conferencing at home, especially by millennials entering the workforce, is a big driver of increased preference for and adoption of video collaboration in the workplace. Some key factors to making video as popular in the office as it is at home is ensuring it’s easy to use, providing a high-quality connection, delivering enterprise-grade security, and participants’ willingness to accept and adapt to cultural differences as they communicate across borders.  We’re seeing businesses around the world defy distance every day using video collaboration, including increasing productivity, enhancing employee engagement, improving time to market and helping to save lives,” said Jim Kruger, EVP & Chief Marketing Officer,t Polycom. 

The survey also revealed that 83 per cent of the respondents, and almost 90 per cent of those in their 20s and 30s, use consumer video conferencing solutions at home today, and almost half of all the respondents use video conferencing at home at least once a week.