Veeam's programs are designed to empower partners in the current business landscape

Amarish Karnik   
Director – Channel Sales, Alliance (India & SAARC), Veeam

“The pandemic has pushed many organizations into an uncharted territory, several Indian organizations are now adopting hybrid cloud strategies to fuel rapid digital transformation. To sail-through this transition a strong partner program is paramount for an organization to drive critical business benefits such as revenue increase, brand awareness, and customer retention. We at Veeam are firm believers that the success of our partners, in turn, reflects on our success as an organization. We continuously strive to bring constant innovation to our partner programs to stay relevant. Partner programs allow us to scale our business across markets (Tier 1, Tier 2 and Tier 3) and various verticals. Over the years Veeam has built an extensive partner network to constitute a strong channel ecosystem across markets.

Salient features of Veeam’s Partner programs

We are a 100% channel company.  Our partner programs are aimed at empowering all our partners to thrive in the evolving business landscape and better respond to customer demands. We have strengthened our Partner Perks program which has been especially developed to increase partner engagement, reward them, encourage focused solutions adoption, and to drive business growth. Veeam also offers a variety of other network programs – 

Veeam Technology Alliance Program (VTAP) - designed to drive higher market share and profitability for our alliance partners
Veeam ProPartner Network – allows our global ecosystem of partners to work directly and indirectly with one another 
Veeam Accredited Service Partner (VASP) – enables partners to differentiate their offerings and achieve value realization to drive customer success.

These programs will enable us in identifying partners serving both elements of our business which will allow us to recognize the revenue they bring in and treat them as platinum, gold, and silver based on the overall business they are doing with Veeam. 

If we are keen on onboarding a partner, we discuss the best options and discuss how the partnership can move forward. We leverage our partners to take the solutions to the market and when they need any help at the back end, we are always there to support them.”

“We at Veeam are firm believers that the success of our partners, in turn, reflects on our success as an organization. We continuously strive to bring constant innovation to our partner programs to stay relevant. Partner programs allow us to scale our business across markets and various verticals.”