Veeam Software promises partners to help them grow their business

Amarish Karnik, Channel Director, India & SAARC, Veeam Software

Importance of Partner Program
Veeam is a firm believer that the success of our partners reflects on our success as an organization. We continuously strive to bring constant innovation to our product portfolio as well as our partner programs to stay relevant in the industry. We have seen a change in the market dynamics and hence our partner programs are always innovative and relevant. This is also because we understand how important it is to have simple and flexible partner programs that meet the unique needs of a varied partner network.

Percentage of the channel business
We are a 100% channel company. The biggest component to our go to market strategy is that we rely on our partners. Our growth strategy makes it very attractive for our resellers to work with us as we grow and help them grow their business around the complementary services. The second component is around making sure to help them deliver services. Our service provider business (VCSP business) is another area where we’re seeing significant expansion. “Your success is our mission” is the foundation of our channel programs and our promise to our partners.

Appointment of VARs/partners as an integral part of the GTM strategy
At Veeam, we want to help our partners add greater value and build more strategic relationships with our customers. Constant innovation to our partner programmes, developing appropriate skill sets, upskilling staff, and identifying additional revenue streams with software and services has become paramount, and Veeam is constantly thriving to support its partners on their journey to digital transformation.

Channel strategy of the company
Veeam is constantly innovating and at the forefront of delivering solutions that help customers and partners accelerate their data protection journey. At Veeam, our partner programs are aimed at empowering all our partners to thrive in the evolving business landscape and better respond to customer demands. We collaborate closely with our partners to help them gain a better understanding of Veeam's solutions while also learning about their technical abilities and areas of expertise.