Vaibhav Kshatriya, Director, Channels & Services Sales, Avaya India

Vaibhav Kshatriya, Director, Channels & Services Sales, Avaya India 

“Any business’s growth is linked to the growth of its partners, no matter which level they sit at. Avaya & Friends is an initiative to drive our global alliance programs through our open standards approach to business. Through the programs underneath the Avaya & Friends umbrella such as Avaya DevConnect, Avaya A.I.Connect, and the Avaya Innovation Partner Program, we are making highly advanced solutions available to channel partners, who can use them to propose innovative, vertical-specific technologies for their customers. We are making it easier than ever for our channel partners to grow their businesses and to position themselves as leading innovators. 

Through Avaya & Friends, we are providing a path for channel partners to move from one value proposition to more advanced ones. Partners will be able to go from box-shifting to solution selling; from solution selling to innovation building; and from innovation building to enabling true business transformation.

A lot of vendors signed onto our technology partner programs are Avaya ‘Friends’. We are working with established and reputable partners such as Verint, Nuance and Sestek to offer conversational and cognitive AI solutions. NVT Phybridge is another important Friend – with this partnership, Avaya is able to make deploying Internet of Things solutions quick, easy and cost-effective. 

For partners today, it’s a constant battle to keep ahead of the technology curve and innovation game. That’s the issue we’re addressing with Avaya & Friends. Our alliance programs result in industry-specific solutions that would normally be expensive and time-consuming to deploy."