Unilumin observes huge potential in India market

Vineet Mahajan, Director - Unilumin Group (India Market)

Unilumin, an LED display technology company, is committed to deliver the best tailor made display solutions to its customers. The company sees wide opportunity in India market and also predicts that the active LED market will grow at a pace of 30% once the market opens post COVID-19. In a chat with VARINDIA, Vineet Mahajan, Director - Unilumin Group (India Market) discusses about key priorities of the company to address the customer needs, opportunity in India market, differentiating factor of Unilumin products and much more

Q: When we talk about digital transformation, what are your key priorities to address the need of the customers?

As enterprises look at opportunities for digital transformation, display technology and digital signage should be a big part of their thinking.

While artificial intelligence, intelligent apps and blockchain might be the trending technologies but good audiovisual (AV) has proved again and again to be a powerful way to streamline operations, spur collaboration and deliver innovative customer experiences.

Display technology has advanced rapidly in the past five years - with new solutions that are smart, connected, interactive and more immersive than ever before.  Looking at the new opportunities for innovation across multiple industries, the next several years promise to be a golden age for display and digital signage technology.

Unilumin has been the market leader in LED display technology for many years and is committed to deliver the best tailor made display solutions for our valuable customers.

Q: Can you share the roadmap for India?

In 2019, globally the total market valued at USD 5.7 billion with a growth of 34% over previous year.Major contribution came from narrow pixel pitch range of 1mm-2mm which generated a growth of 65% over previous year, main demand coming from control room, board room,premium retail and homecinema applications.

In India, there has been a gradual shift to Active LED technology in recent times but still the market is in nascent stage with organized market pegged at USD 60 million. A huge upside potential lies in store as we foresee the active LED market to grow at a pace of 30% once the market opens post COVID-19. Most of the LCD based Videowalls, Cubes and High end projector's market is gradually shifting towards Active LED.

Unilumin has Active LED solutions both for an indoor as well as outdoor market covering all applications and avenues like board room, conference halls, control room, NOC $ SOC, auditoriums, home cinema, retail, rental, building facades, stadiums & sports complexes, OOH  and transparent LED.Apart from above, we have recently launched a plug and play 176” and 136” LED TV (UTVIII) for corporate meeting room and home cinema applications.

We adopt a vertical strategy and have tailor made solutions for various verticals like - Meeting Rooms, Control Room, Broadcast, Lobby’s and Open Spaces, Leisure and Entertainment, Transport, Retail and Advertising, House of Worship, Visualization and Simulation, Home cinema, Sports & Stadiums. 

Q: How Unilumin is bringing competitive advantage over other players in this segment?

Unilumin has been a pioneer in active LED business for so many years and is ranked at top position for the last three years, worldwide.Unilumin is a technology-based company committed to providing LED displays and solutions for corporate, public security, broadcast, commercial business, entertainment, sports and landscape lighting.

We invest a lot in R&D, having 1113 patents against our name. We have the largest manufacturing base of LED display in the world spanning across 400,000 sqm of industrial park at Shenzen having production capacity of 300,000 sqm /year. We were the pioneers in starting the mass production of 0.9mm pixel pitch LED wall.

The competitive edge lies in the fact that we offer best in class LED solutions to our customers with latest technological advancements at reasonable price, flexible and tailor made solutions with excellent service support.

We have a vast array of models ranging from pixel pitches 0.8 ,0.9,1.2,1.5,1.9,2.5,2.6,2.9and 3.9 mm in indoor category and 2.9,3.9,4.3, 6.7,8.0.10.0,12,16 mm in outdoor category with various combinations of brightness levels. So we have solutions for every need and category of customers. 

Q: There is a great demand in India when we try to address the Smart Cities, what are initiatives you have planned to undertake, in this price sensitive market?

Information screens for cities are visual communication platforms, specially designed to broadcast messages and advertising in urban environments. The outdoor screen technologies allow their control and management from a single administration panel. 

Informative screens are increasingly present in urban environments. Using a LED screen to enhance visual communication is one of the most successful trends in the field of advertising. Within SmartCities, a LED screen is a fundamental tool to communicate with pedestrians and drivers. Unilumin screens offer endless possibilities to communicate alerts, optimize traffic, broadcast advertising, cultural promotions and so much more.

Being exposed to inclement weather, the screens must be resistant and perfectly readable, even under the bright sunlight. This is the only way to guarantee the best performance during continuous use.

Unilumin offers outdoor screens with high Luminosity ( 10000 nits) which are weather resistant to an extent of IP67 , provides great visual appeal and can be monitored remotely.