Twitter Lite launched in India along with Vodafone as a global partner

Twitter has launched its global Twitter Lite product from India, reinforcing its commitment to the country as a strategic mobile and social media market worldwide. Twitter Lite is a mobile web experience accessible to anyone with a smartphone or tablet with a browser, optimized for speed with up to 30% faster launch times, reduces data usage up to 70% with data saver mode turned on, and takes up less than 1MB on mobile devices. Of course, Twitter Lite still provides the key features of Twitter as well as app-like performance such as a wide range of push notifications and offline support.

Vodafone is providing a customized timeline of top cricket-related Tweets available via Twitter Lite to the telco’s smartphone customers throughout the T20 season. Now any Indian sports fan on Vodafone’s network of 200-million subscribers across the country can use Twitter Lite to get real-time updates from their favourite cricket league, teams, players, matches or commentators, just in time as the T20 cricket season kicks off.

Maya Hari, Managing Director, Twitter Asia-Pacific, said, “India today is already one of Twitter’s largest and fastest-growing audience markets worldwide and we’ve seen significant usage around key moments in the Indian society such as the recent State Elections, Union Budget, and the Jio Film Fare Awards. We’ve taken feedback from our Indian users to make Twitter Lite a faster, more affordable way to use Twitter all over the country, especially for people that have slow mobile connections and expensive data plans. With Twitter Lite, we’re excited to give our existing Indian users a better overall Twitter experience, as well as reach many more Indians outside of the main metros who can now try Twitter as their best way to see what is happening in the world right now.”

Avneesh Khosla, Executive Vice-President, Products & Services, Vodafone India, said, “We are happy to partner with Twitter to offer this innovative service to our customers. It will enable our customers to access a selection of curated Twitter content in their areas of interest – first with cricket and more to come across other genres. Throughout the 10th season of IPL, our customers can look forward to enjoying some great content using Twitter Lite on Vodafone SuperNet.”