Twitter and IBM Form Global Partnership

Twitter and IBM have announced a landmark partnership that will help transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services.

The collaboration will focus on three areas -
•    Integration of Twitter data with IBM analytics services on the cloud
•    New data-intensive capabilities for the enterprise
•    Specialized enterprise consulting

“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM Chairman, President and CEO. “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”

“When it comes to enterprise transformation, IBM is an undisputed global leader in enabling companies to take advantage of emerging technologies and platforms,” said Dick Costolo, Twitter CEO. “This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”
 With the development of new solutions to improve business decisions across industries and professions, IBM and Twitter will be able to enrich existing enterprise data streams to improve business decisions. For example, the integration of social data with enterprise data can help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on real-time situations like weather patterns.