Trend Micro’s goal is to create a win-win situation together with its partners

Tom Cheeran  
Director Channel India & SAARC – Trend Micro

“Partner Programs give us an opportunity to reward as well as to empower our partners to grow alongside us and take our exciting next-gen offerings to the market. As a channel-focused company, we have a structured partner program to enhance the sales and presales competency for partners. The TRENDs CAMPUS Program is a partner enablement and skill enhancement Program that has three parts - Foundation, Advanced and Master Certifications. These programs motivate and support channel partners to drive more business together.

We also have partner tier levels (Bronze, Silver, Gold and Platinum) based on revenue achievement and competency level. The deal registration portal helps our partners to register early in the sales cycle and accelerate the business opportunity.

  
We encourage partners to maximize business opportunities by providing Not For Resale licenses, for Demo and Proof of Concept. The Silver, Gold and Platinum partners will be supported by our channel team and the rest of the partners will be supported by distributors. Platinum and Gold partners will be eligible for our Rebate program to increase business profits. 

Our ‘Partner Ninja’ program is an exciting competency enhancement program that aims to further empower and equip our channel community. Also, our marketing development fund will support our partners to encourage the development activity with customers.

 
We are 100% partner centric organization and try to deliver all our solutions through the channel. Our channel partners are an integral part of Trend Micro’s success. Transparency in engagement help our partners to conduct business seamlessly with Trend Micro. We are trying to build an ecosystem where we leverage our channel partners’ existing capabilities and work together with them to deliver innovative solutions to the customers. Our end goal is to grow together with the channel partners, creating a win-win situation.”