Trell gains USD 11. 4 mn Series A from KTB Network and Samsung Ventures

Trell has announced a $11.4 million Series A round led by KTB Network. Samsung Ventures, Ankur Nagpal, CEO of Teachable, Gokul Rajaram (Board Member, Pinterest, Square, DoorDash) and Vineet Buch (Ex-Head of Google Play Store Development) also participated via Firebolt Ventures in the round along with existing investors Sequoia’s Surge, Fosun RZ Capital, and WEH Ventures. 

“Trell has shown incredible growth over the last few months and we believe it's only the beginning of what will come in the future. We were especially impressed by how the team dealt with an unexpected user growth during the covid-period. It'll soon be a most prominent lifestyle social discovery platform in India and we're happy to ride on a rocketship", comments, Hyesung Kim, KTB Network.

Pulkit Agrawal, Co-Founder, Trell says, “We are thrilled to onboard KTB Network and Samsung Ventures as partners in the journey and look forward to building towards our vision of empowering  millions of Indians to have better lifestyle choices.”

Prashant Sachan, Co-Founder, Trell comments, “We are glad to see the rapid growth and consumer love at Trell. Even today, over 500Mn Indian Language internet users are struggling with lifestyle inspiration and purchase decisions. With more regional key-opinion-leaders (KOLs) coming on Trell, our aim is to become the most relatable lifestyle community commerce platform for our users.” 

The new round of investment will be used to further expand and  grow the fostering community, to enhance the platform's personalisation and recommendation engine with advanced machine learning Algorithms and AI, and add new features that will excite the users experience. To reinforce the same, Trell is in the process of hiring an energetic and creative team that empathises with their audiences.

Bimal Kartheek Rebba, Co-Founder, Trell, says, “ We take a lot of effort into grooming our creators in the 'Trell Creators Program'  into subject matter experts, who we call key opinion leaders. With these funds, we will be investing in grooming 100,000 new opinion leaders across languages for India and provide 100+ million Indians the access to purpose-driven content at their fingertips in the coming years.”

Arun Lodhi, Co-Founder, Trell, comments, “At Trell, we are leveraging cutting edge advancements in machine learning and neural networks for building a personalized experience. We are also utilizing advanced tech in helping the content creators on our platform to further hone their craft. By analyzing data around their various videos, we provide personalized recommendations to KOLs, in addition to other tips and tricks that help them improve their craft, especially storytelling.”

Trell counts prominent names like Rajan Anandan, Aprameya Radhakrishna, (Co-founder of Vocal and TaxiForSure), Ramakant Sharma (Co-founder, LivSpace), Nitin Gupta (Co-founder, PayUMoney), Anupam Mittal (Founder, Shaadi.com), Amit Lakhotia (Founder, Park+, ex-Tokopedia, Paytm), Shanti Mohan (CEO, LetsVenture) in its existing list of angel investors. Trell was also a part of the second cohort of Surge, Sequoia Capital India’s rapid-scale up program. With this funding, the total funding raised by Trell comes to $16.95 million.