Transsion appoints Tathagat Jena from Samsung to head marketing

The Chinese mobile OEM giant TRANSSION has successfully forayed in the African and Asia markets with its multi-brand strategy. It is now setting its sights on the lucrative Indian handset market in the 6k – 20k price band. The group, having entered India in late 2015, strengthened the distribution and is said to be already enjoying the No. 2 position in the market for its feature phone brand iTEL, only behind Samsung. Now upping the ante, the group has test marketed its Tecno brand of smartphones in three Indian states with a national launch on the anvil.

The company believes in setting up a strong leadership team across key functions and their latest hire is a clear reflection of this mindset.

Tathagat Jena or “TJ” as he is called, joins them as Sr Vice-President – Marketing and has been entrusted with the task to build a strong brand and run an efficient demand generation programme for the Tecno and Infinix brands. TJ is a seasoned marketer with nearly two decades of experience, almost half of which have been spent at Samsung, helping take it from the No. 4 brand in 2008 to numero uno status. In his nearly nine-year journey at Samsung, TJ has handled multiple roles in marketing and communication. Before that, he had worked at leading advertising agencies such as Leo Burnett, Ogilvy and Lowe.

Speaking of the move, Tathagat says, "I am really impressed with the vision and the ambition of the Transsion group for India. But the real clincher for me was their transparency and their motto which is ‘together we can’. I am sure that together we will create one of the most endearing brands in the Indian mobile phone market.”

Tags: Transsion, Tathagat Jena, Chinese mobile OEM giant, iTEL, Samsung, Asia markets, tathagat jena joins transsion, tathagat jena samsung, TJ