Transition to AI and digital will remain a top priority for the Genesys partner community 

George Aprane, VP Channels & Alliances APAC, Genesys

“Partners are fundamental to the Genesys business and growth strategy. We have built an ecosystem around Experience as a Service; our vision to help organisations orchestrate seamless experiences through the coordination of technology, interactions and touchpoints across the end-to-end customer journey. To deliver on that value proposition, we run an advanced and mature partner program called Genesys Ascend which defines the framework for our entire partner ecosystem with the key objective of empowering partners to differentiate and broaden their commercial path for success. The Ascend partner program aligns credentials, performance criteria, and rewards with the "Land and Expand" theme in our SaaS Go-To-Market strategy. From a "Land" perspective, we offer partner incentives tied to Artificial Intelligence/Digital sales accreditation, business growth, and deal registrations. From an "Expand" viewpoint, incentives are tied to adoption services, SaaS renewals, and technical certifications. The goal is to align partner incentives to emphasise SaaS value creation and business outcomes – thus, equipping partners to capture incremental value.

From a Genesys standpoint, we focus on building an ecosystem of partners, including both transacting and non-transacting partners. Partner profitability is a high priority for us, and we enable our partners to realise more value. Our goal is to help our partners establish a long-term, predictable, profitable business without compromising on customer success. For our partner community, the ongoing transition to AI and digital will remain a top priority as we jointly deliver on the principle of orchestrating individualised and empathetic experiences at every consumer touchpoint.”