TRA launches report on Brand Attractiveness; Samsung tops list

The latest report from TRA (Trust Research Advisory) titled India's Most Attractive Brands 2013 (MAB 2013) has revealed that Samsung Mobiles have emerged as India's Most Attractive Brand in 2013. India's second Most Attractive brand is the Consumer Durables leader Sony, followed by Nokia as the third most attractive across all categories. India's top three Most Attractive brands are very close together with just 2% gap between each other.

Following at fourth place is LG, the South Korean Consumer Electronics leader with 8% attractiveness score lag from the previous. Placed at India's fifth Most Attractive brand is India's home-grown conglomerate, Tata, trailing its predecessor by 11%. The results are based on a primary survey conducted with 2,505 consumer-influencers across 16 cities based on TRA's proprietary matrix of 36 Brand Attractiveness Traits.

N. Chandramouli, CEO, TRA (a Comniscient Group company), noted, The force of attractiveness is a primal force that affects all of us with the same intensity  whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years in understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness.

In Western India, the Attractiveness Quotients are quite different from national scores with Sony being ranked as West Zone's Most Attractive brand. This is followed by LG at the second place, Tata at third, and Samsung Mobiles as Western India's fourth Most Attractive brand.  Mumbai's choices for the top three attractive brands are Sony, LG and Tata, respectively.