TP-Link believes in bringing out future proof products into the market

Brand Positioning vs. Marketing Tactics 

TP-Link has always been a step ahead in terms of innovation and technology. In this dense market, TP-Link strives to roll out products which are future proof and are Reliably Smart, providing a connected lifestyle to our customers.

Marketing is everything you do to make your product more visible, more desirable and more profitable. We at TP-Link believe in developing an overall marketing plan including factors like Client Profiling and their product needs, referral marketing, continue sales follow-up for closure of business lead, finding the right resource and time for effective marketing, leading to a profitable brand marketing.

Good data for a Good Brand Strategy 

 
Knowledge on customer buying process, influences, purchase behaviour, loyalty are key strategic advantages for both the organization as well as its partners. At TP-Link, we analyse these at a deeper level and build our GTM strategies around these parameters and focus on delivering innovative solutions to the market.

 
Impact of Digitization on Businesses

 
Transformation is a growing trend in India with lot of companies focussing on IoT and Smart Home Devices. This transformation enables them to be competitive with technological advancement. The ease of availability of data in the market has changed the customer’s approach from voice to data at one’s fingertips by finding solutions over the internet. We have launched products in the Smart Home segment, including Smart Bulbs, Smart Switch, Smart Plug which enables our customers to control these products over their smartphones. These helps in meeting the changing trends in the market. 

R&D driving Growth

R&D plays a very crucial and an important role which contributes to the sustainability of business. R&D provides a platform to companies for creativity, innovation and success in an ever changing market. 

We at TP-Link strongly believe that R&D helps to a great extent in speeding up the growth of an organisation, introducing breakthrough products in the market, which further empowers us to have a competitive edge in the market.

Sanjay Sehgal 
VP, SMB & Telco, TP-Link