Toshiba steps up its Digital campaign initiative

With its continuous engagement with the online community, Toshiba India has stepped up its conversations with the audiences for its laptops business. Toshiba India has launched its official Facebook page for laptop business in early November 2013 – Toshiba Laptops India, and in less than a month, enjoys over 84,000 followers. The company aims to increase its facebook entourage to over 500,000 by 2014. 

This  digital activation is the extension of Toshiba’s ongoing ad campaign ‘Awesome Inside Out’ for its 2013 range of laptops that accentuates enhanced performance features inside the laptops with complementing new design aesthetics. The latest in line was the ‘Awesome Inside Out’ contest on facebook that gave the participants an opportunity to win Sachin Tendulkar’s signed merchandise and memorabilia. 

Sivakumar, Vice President – Sales & Marketing, PC Business – DS Division, Toshiba India, “Our ‘Awesome Inside Out’ campaign was an instant hit amongst the consumers and it has significantly augmented our consumer connect and visibility. To continue the momentum and keep our customers engaged, we have taken the conversation to the digital platform as well. With our online campaign, we want to strengthen our youth connect and build up on our stylish & high performance attributes.”

The company has also revamped the entire PC website, which is in sync with its new campaign. In addition, the website has also been upgraded to create a visitor friendly interface that helps the visitor to choose the best suited laptops for him by simply entering his requirements.

To reinforce its digital connect with the consumers, Toshiba India will soon launch first of its kind next social campaign – ‘The Curious Case of Missing Files’ campaign.