Toshiba India unveils "WeAreSachin" Initiative
With the objective of celebrating Sachin Tendulkar’s contribution to the world-cricket, Toshiba India has announced the “WeAreSachin” consumer initiative. With this initiative, five lucky winners will also get a chance to meet the God of Cricket, Sachin Tendulkar, in person. “WeAreSachin’ which is a three-week-long activity will continue till February 15, 2014.
Sanjay Warke, Country Head-DS Division, Toshiba India, commented, “Toshiba has already established itself as a Thought Leader and frontrunner with the launch of World’s first Cricket TV co-created with Sachin under its “Cricket Series”. This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and its most iconic player.”
He added, “’WeAreSachin' is our way of paying tribute to the living cricketing legend, Sachin Tendulkar. Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come.”
Fans from across the country can participate in the activity to be a part of the magnificent fan mosaic of Sachin Tendulkar which will be created by artist Viveek Sharma.
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