tnext enhances its presence in Tamil Nadu: Appoints 5 distributors

Distributors would cater to retail partners in their respective geographies by working with them to position the products, providing after-sales support and increasing the brand presence and visibility. tnext plans to penetrate in other Tier-I and Tier-II cities by appointing 30 distributors pan India by FY 2016-17.

tnext, an elegant range of high-quality digital accessories brand, has appointed five distributors for Tamil Nadu: Laptronics – Chennai, Fusion – Trichy, Auro Systems – Pondicherry, KEK Engineering – Vellore and The Support Shop – Madurai to distribute their entire product line. tnext plans to expand the business through tie-ups with LFRs and appointment of 30 distributors by the end of FY 2016-17 in other T-I and T-II cities, which will enhance the brand and product reach while providing excellent service to 1,500+ retail partners.

With this appointment, tnext will be working with the dedicated authorized distributors to reach the retail channels in breadth and cater to end-user requirements effectively, at the same time strengthen the brand's positioning across the markets. As the next step to increase awareness of the brand among the channel community, tnext will carry out training programmes on products to channel partners in a joint effort with distributors.

"Our long-term vision was to start our own brand and to accomplish this we have launched tnext this year. As a part of go-to-market strategy, our first step is to have a strong foundation of business by appointing distributors at the district level. It gives confidence to the distributors to work with comfort having healthy stable margins in their market. We intend to appoint exclusive distributors for tnext brand products across the states. We will have 11 more products by the end of this month and go aggressive in terms of promoting our brand pan India. We are working towards establishing tnext to be recognized as one of the top brands in the digital space across the Indian market through its quality products and best-in-class after-sales support," said T. Jayakumar, Director, Touchline Technologies Pvt. Ltd.