The partner ecosystem is Hikvision India’s biggest asset 

Ashish P. Dhakan, MD & CEO, Prama Hikvision India  

“For us, the partner programs are of prime importance to nurture and grow the B2B partner ecosystem. The partner programs drive the brand values and brand equity through various marketing activities at every touch point. The ecosystem partners in the security market drive the brand messaging to the security professional community and end-users. These programs create brand awareness in the market by various on ground and online activities.

We see immense value in Partner Programs and continue to focus on them by having a multi-nodal feedback system to evaluate them. We are always on our toes to evaluate the feedback received from the partners. The feedback from partners is often gathered through various marketing initiatives and social media. The partner feedback provides the varied market insights and ideas, which can be decoded after the analysis of marketing initiatives and social media activities. 

We truly value our esteemed partners as the key stakeholders in our enterprise. We believe in the adage that trust begets trust. We are committed to a fair and transparent partnership model, which is an essential element in our business relationship with the ecosystem partners and ongoing success story. We take all the necessary steps to ensure best practices are followed with a fair and transparent partnership model. With a keen eye on future trends, we are expanding its footprints by nurturing it along the business.”