"The major agent for digital transformation at Techjockey.com has been our approach towards information management and analytics"

How important is digital transformation for your own organization?

Digital transformation is a broader term, which encompasses the ways in which modern-day businesses are delivering values to their customers and employees. While helping our clients choose the path of digital transformation, Techjockey.com has also come a long way. The major agent for digital transformation at Techjockey.com has been our approach towards information management and analytics. Some of the major changes have been in terms of the use of digital channels for interacting with external partners and analysing their search behaviour on the website. At the same time, there has been significant updates in terms of web technologies and mobile app functionalities.

Techjockey.com has come up with its own e-seller hub that helps partners manage their product details, view the performance and adopt different marketing opportunities to boost the sales. In terms of mobile technologies, we have a Tech Bandhu app which gives students, retired professionals, house makers and corporate professionals an opportunity to earn money online with every software sale through the app.

Q. How have you geared your organization for this transformation? What are the latest technologies that you have adopted in recent times?

We have adopted the design thinking approach to empathise with the target users and understand their challenges. This has helped us deliver top-notch IT solutions to business & retail customers and devise innovative strategies to improve the success rate of digital transformation among SMBs. Web analytics technologies and the big data architecture are further used by our sales experts to identify problems of businesses in non-conventional ways and deliver apt solutions for process optimization.

Q. Mention one technology adopted by your organization that has helped you to offer better service to your customers.

The live chat technology on our website helps us achieve personalization in all our conversations with visitors. We have devised tailored messages and automated replies as per the visitors’ personal preferences and real-time behaviour. As a result, there has been a significant improvement in our response rates, order values and customer experiences.

Q. Please mention the key differentiation factor of your organisation in this crowded marketplace

We aim to create the best experience for our customers from the first step of their product search on the website to evaluation, checkout, payment and the final delivery. Our expert team focuses on skills and IT services that can deliver better results to our business and retail customers. We are continuously driven towards improving our customer facing processes and helping SMBs create a roadmap for their technology related investments.

We have built our reputation as an expert in the field of IT solutions over the last four years and provide many information products that truly guide our customers towards selecting the right products from 15K plus software on the website. Through blog posts, tutorial videos, online product demonstrations and other means, we are continuously working towards simplifying IT buying processes.

Q. Who are the key vendors you have engaged for Digital Transformation and Business Transformation?

Techjockey.com has partnered with Microsoft, IBM, Symantec, Adobe, TrendMicro, VMWare, Amazon Web Services, Dell, Corel, Blue Coat, and many more to bring in digital transformation across our teams, clients and other stakeholders. Association with premium partners have strengthened our vision of making world-class IT solutions accessible to small, medium and big enterprises alike.

Arjun Mittal, Director, Techjockey Infotech