"The key differentiation is Product Knowledge & trained engineers and the motto of service first and then selling"

How important is Digital Transformation for your own organization?

Digital transformation is huge thing. It is not only about being on new technology updates/trends but also to adapt and use 100%. Digital transformation happens only when management people think that by using this new technology/product/services, this will help company to grow and improve employee performance/efficiency. It also has an impact on the mindset of people. Unless and until people do not think this will help, you cannot adapt to new technology trends.

Being in IT industries from last 20 Years, we have seen lot of changes happening. Change is mandatory, you need to be updated to be in this service industry. We are changing and evolving continuously. For us we have adapted the new technology and use it on daily basis. This has shown us results and improved our efficiency to great extent. The way we communicate internally, externally to our customers and vendors, all are changed and improved by the products and services we use. All this has improved only because we as an organisation have changed our mindset and started transforming ourselves. As this transformation has changed us and now it’s very important for our organisation to continue and evolve.

How have you geared your organization for this transformation? What are the latest technologies that you have adopted in recent times?

Earlier we were maintaining excel sheet and later we moved to Cloud based CRM System. No more data in excel sheet. This has improved our customer connection and helped us to close more leads. Having data on-premise to moving to cloud. Using best in class cloud based emailing and collaboration tools which has helped us to improve our internal and external communication and user’s do not require to be in office to access data. They can work from anywhere. All this has been implemented taking data security as an important factor.

Mention one technology adopted by your organization that has helped you to offer better service to your customers.

Super Infomatics adopted a Cloud based CRM system. We started with Sales Module, going forwarded we also implemented marketing module and now the service module in getting implemented. We are using full-fledged Sales and Marketing tool which has improved our efficiency in giving better services to our customer. This tool has improved our way of communication with the customer to great extent.

Please mention the key differentiation factor of your organisation in this crowded market place.

We just do not sell products, we provide service first and then sell the products which are needed by the customer. At Super Infomatics we first try and test product internally as we know our customer base and also where the world is moving. There are many products which are evolving day in and out but we narrow down to some product and service which we try and test first and then take in to customer. Once we know that this product has huge potential and my customer base needs this then we train our engineer first and go to market, so that we do not have to call vendor every time for support. So the key differentiation is Product Knowledge & trained engineers and the motto of service first and then selling.

Kanti Gosar
Director, Super Infomatics