The focus on staying ahead reflects in the channel strategy of Micro Focus

Jiju Joseph    
Country Head Channels Micro Focus India

“The pandemic has accelerated digital transformation with enterprises moving to cloud and hybrid environments at an extraordinary rate. The channel ecosystem therefore also had to evolve faster than the pace of this change to ensure business continuity and operational stability for enterprise customers.  

The focus on staying ahead of the curve of the business landscape reflects in the channel strategy. Our global network of authorized Partners is at the heart of what makes Micro Focus successful. Micro Focus ensures the highest level of customer satisfaction which depends on the exceptional product and solution implementation together with the skills and specialization that the partners deliver.

 
Core Principles around Micro 
Focus Partner Program

We have designed our Partner Program around three central principles. We have modernized the processes and structure of our integrated, new Partner Program to make it easier for our partners to do business with us.  Access to world-class sales and technical enablement is provided within our extensive product suite. We also motivate the partners by recognizing and rewarding them with in-depth product and solution specialization cross the four pillars of digitization. 

The Micro Focus Partner Program has created an ecosystem around sales, marketing, and enablement and in recognition of the skills and specialization that they bring. Our program returns a range of competitive benefits like industry benchmarked competitive and aggressive deal registration tier, sourced and referral rebates to our Platinum, Gold and Authorized partners. In our Marketing stack, we provide co-branded marketing tools and services and added Marketing Development Funds (MDF) eligibility to our Platinum and Gold partners.   

Micro Focus pays special attention to aspects like strategic planning, goal settings, communications, tracking & reporting, rewards, rules of engagement, system deal registration process, etc. which are an important part of the cycle. Partners are the essence of Micro Focus’ business strategy. Along with our valued partners, we aim to reduce the drama for our customers, delivering a highly differentiated value proposition.”