'The brand CommScope constantly reminds us of the purpose we serve'

Fiona Nolan
SVP, Global Marketing, CommScope

“Marketers play a critical role in enabling the sales organization in CommScope.  As network operators connect with the CommScope brand online, it’s vital we move toward a digital-first approach.  Our digital transformation has involved educating senior leadership about the importance of reaching the right people at the right time while creating a memorable customer experience. 

A CMO should inspire people to choose and advocate the brand.  We are responsible for positioning the company’s growth strategy and cultivating opportunities in new and existing customer markets.

We launched our new brand identity in 2017 and won the Sirius Decisions’ 2017 ‘Program of the Year’ award, based on marketing’s impact on the customer journey.

At every turn, CommScope is adapting to meet the market needs of the future and identifying new technologies that build better network communication systems.

That mindset of focusing on today but always looking ahead sums-up our tagline, "Now meets next." It speaks to who we are. Not a day passes that I don’t hear someone say “solve our customer’s challenges” or talk about trust and innovation. “Now meets next” declares our passion for progress and celebrates our ingenuity.

As India moves toward a 21^st century digital economy, access to reliable and seamless connectivity has never been more important.  CommScope has held a pioneering role in India’s communications revolution and today we are well positioned to address these bandwidth needs.

As CommScope recently celebrated 20 years of manufacturing innovation in India, we are showcasing not only innovative network infrastructure solutions but also local design capabilities which enable us to respond to global bandwidth needs to help our partners and customers meet consumers’ appetite for quality and convenience.

Going back to our brand constantly reminds us of the purpose we serve, and the promise we are delivering to our customers. This helps the organization to remain customer-centric as a whole.”