Tesla Power USA announces strategic tie-up with IOCL

Tesla Power USA and Indian Oil Corporation Limited (IOCL) have announced a national strategic alliance that will bring about a significant innovation in battery distribution and sales. The partnership will enable Tesla Power USA batteries to potentially sell and service their batteries at over 36,000 IOCL petrol pumps across India, providing unmatched availability and convenience to purchase and service automotive batteries.

This will be the first national-level tie-up with Indian Oil Corporation Ltd. for battery distribution. To start with, Tesla Power USA batteries will be available at the IOCL fuel pumps in the Delhi-NCR region, which will be subsequently expanded to other states.

Indian Oil Corporation Limited (IOCL), the country's energy major, is fully aligned with the Indian government's vision of achieving net zero emissions by 2070. As part of its commitment to this goal, the strategic partnership is a crucial component of achieving net zero emissions and transitioning to a more sustainable transportation system with the distribution of advanced and much more reliable batteries sourced by Tesla Power USA.

Vigyan Kumar, Executive Director, I/C (RS-NE), Indian Oil Corporation Ltd on the occasion “Stressed on placing battery at ROs under TBA (Tyre Battery Accessories) concept, wherein it has to be emphasized in customer mindset that IOC Fuel Station is the correct place to go for any urgent or regular battery replacement / new purchase requirement."

The TBA concept of placing batteries at petrol stations has the potential to offer significant benefits to customers, including the convenience of getting battery replacement or new purchase along with refueling their car, saving them time and effort. Additionally, the availability of a wide range of battery options can make it easier for customers to find the right battery model for their car, reducing the hassle of searching for the correct battery model elsewhere.

The success of this partnership will pave the way for the replication of the TBA concept pan India in a phased manner, making it easier for customers across the country to access battery-related services conveniently and reliably.

Speaking on occasion, Kavinder Khurana, MD, Tesla Power USA, said, “We are honored to partner with IOCL for distribution of Tesla Power batteries. This is the first time that automotive batteries will be available on a large scale at petrol pumps, similar to the western markets. Tesla Power currently has over 5000 distribution points in India that we aim to double in 2023. The addition of IOCL petrol pumps can potentially offer Tesla Power USA distribution reach of over 40,000; the largest for any battery brand in India.”

To make customers aware of this new alliance, the products will be prominently displayed at the IOCL fuel pumps, and customers will receive a free fire extinguisher worth Rs 600 with every purchase of four-wheeler batteries and a gift worth Rs 250 with the purchase of two-wheeler batteries. Tesla Power USA is also taking special care with after-sales service by providing a free tool kit and training to all designated employees at the fuel pump, ensuring that dealers are well-equipped and trained to give service to the customers.