TECNO to re-vamp PHANTOM as a flagship sub-brand

TECNO is said to be on the verge of redefining and launching PHANTOM as a separate sub-brand; The relaunch of PHANTOM brand marks TECNO's ambition for a higher-end market section of smartphone industry and to rival for the market leaders’ position in global emerging markets; PHANTOM X, as the first device of the new PHANTOM brand, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

The smartphone industry never lacks changes and competition. As TECNO is gaining more and more reputation and attention in global markets, its relaunch of PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the pandemic globally, TECNO captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future. The relaunch of PHANTOM comes just in time. It marks the TECNO’s determination as well as a solid step toward global outreach to high-end consumers.

Bearing the rich experience in global emerging markets of TECNO, PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most-advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM is expected to echo a premium level of care and respect which are far beyond expectations. Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, expectation is that the device will generate great interest and intrigue from high-end consumers.

According to credible source, the new device PHANTOM X is to be equipped with many industry firsts in target market segment, such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry first curved glass surface etched texture, and more. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life and storage, the upcoming PHANTOM X will also feature the industry’s leading super large smartphone sensor.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing service to consumers through its website, beginning with Nigeria and Kenya markets. The official website of PHANTOM (www.mobile-Phantom.com) will be formally launched in July, 2021.