TECNO launches its AI-powered Camera Smartphone – CAMON iCLICK

Building on its CAMON series in India, TECNO Mobile has announced its first AI-powered Camera Smartphone CAMON iCLICK. It promises to transform the smartphone photography experience to a whole new level. Available in two colours Mid-night Black and Champagne Gold, CAMON iCLICK is priced at Rs.13,999 and will be available pan India in 35,000+ retail outlets.

Commenting on the launch, Gaurav Tikoo, Sr Vice-President – Marketing, TRANSSION India, said, “At TECNO, we believe in offering the best product experience to our consumers that’s gets them hooked. We constantly keep working on consumers’ feedback and suggestions to bring out meaningful products/features and this helps us enhance their smartphone experience. The AI-powered Camera Smartphone CAMON iCLICK is a testament of that. We are thrilled to launch CAMON iCLICK, a sensational, AI-powered Best Anylight Camera, boasts of powerful battery and fascinating design with Full View display, empowering consumers to have a rich smartphone experience.”

The CAMON series has played a vital role in bolstering TECNO’s India growth story, which has registered a 23% QoQ in Q1 2018 which has been affirmed by the recent report from Counterpoint.

It is based on understanding and studying of 100,000 Indian profile pictures. The software algorithm of CAMON iCLICK optimizes every picture through in-built AI-powered Camera that customises and reproduces the best suitable beauty plan for each user by automatically recognizing the environment, light conditions and 255 facial features in real time. The AI Camera technology enhances the user’s image capturing experience for the novice as well as the experienced shutterbugs.

CAMON iCLICK is endowed with 20MP intelligent Best Anylight selfie camera, with AI beauty feature that enables skin softening, skin brightening and eye brightening. Along with that the AI-enabled smartphone also boasts of AI Auto Scene Recognition whereby the phone can deep learn 100,000 scenes that have already been fed to the phone. When taking pictures, the smartphone automatically detects the current scene, resulting from its deep learning capabilities and intelligently matches the best camera parameters to the current scene, producing a perfect photo.

Also, the AI Bokeh lets the user click clear selfie by accurately identifying the subject in the photos, and blurring the background. The smartphone is equipped with the latest generation of dual image processor which works synchronously and the processing effect is better and faster. Additionally, the AI soft flash light automatically detects the brightness level and adjusts the bi-coloured flash brightness that could build a suitable shooting environment.

With a screen-to-body percentage of 82.9% and 6 inches full-view display, it comes with a resolution of 720*1440, CAMON iCLICK offers 12.5% larger area, with a screen ratio of 18:9.

Talking about its design, CAMON iCLICK is 7.8mm slim and 150g lighter. With 2.5D curve glass, the edges are smoothened for premium hand feel and better grip. Furthermore, the product also boasts of being 3-in-1 multi-card slot, along with fingerprint unlock that makes it extremely easy to unlock phone, Access App Lock and Capture Pictures.

Consumers can enjoy Vodafone’s exciting cashback coupon offers worth Rs.2,200 on the purchase of any CAMON handset from the abovementioned portfolio. Plus, consumers will also get a free subscription of Vodafone Play for 3 months to enjoy unlimited access to premium video content. The exclusive offer is valid till 30th August, 2018.