Techzone garners huge response with 1.5 Lakh SMS Hits

Keeping in mind the demand for the music and entertainment content, Techzone has entered into a strategic alliance with “PTC Punjabi” to provide a platform for direct interaction with the audience for the channel by offering Techzone’s short code 56060.With this alliance, PTC Punjabi aims to engage its vast and much spread out audience across various parts of the country and interact with them via SMS services, programme-related activities (MYSMS, PTT), contests like opinion polls/Voting and subscription-based services (News, Astrology, Jokes, etc).
This is vital for the channel to gain an insight into their audience’s mind and understand their likes and dislikes.

Rajiee M. Shinde, CEO & Director, PTC Network, said, “Interactive Marketing enhances Viewer Engagement with the channel and SMS & other VAS services offered by Techzone help us to that aspect. We are looking at more such Interactive Services and this strengthens our relationship with our ardent viewers who seek us out, irrespective of the platform.”

Naveen Bhandari, MD, Techzone, said,We are glad to become a part of PTC Punjabi, where our robust technology will engage the user directly with the channel and also give Techzone a large platform for creating better visibility for ourselves. This alliance in future will also prove to be another benchmark in our many efforts to strengthen our regional content portfolio in India and becoming the preferred VAS provider across the world.

The response of the SMS services has been overwhelming already with 1.5 lakh SMS subscription between October 2012 and March 2013.