Technology partners are an integral part of Unilumin

Vineet Mahajan
Director-India Business 
Unilumin 

“Partner (Channel partner) is the backbone of the fourth ‘P’ of the marketing ie. “Place”. A channel partner ensures the proper reach and penetration of products of a brand, thus contributing in building up the brand. A partner is basically an extended arm of a company to promote its products and services to end customers. 

Technology partners are an integral part of the Solutions world. These partnerships augment the sales teams, broaden the reach, and provide the customers with a complete solution if the technology is vetted, tested, and adds value to your ecosystem.

Thus partner programme is very important to give comfort level and win their loyalties towards a brand. A partner program is a business strategy vendors use to encourage channel partners to recommend or sell the vendor's products and associated services.

Every company does and invest 1% -4% of their revenues in bringing innovative partner programmes. The idea is to take the relationship to next level and hone the skills of partners to sell the brand. These programmes can be -

Dealer meets and get togethers
Foreign travel schemes
Designing training programmes for their teams
Additional turnover discounts
Appreciating most valuable partners and grading them (Silver, Gold, Platinum etc)
Rendering marketing assets and demo equipment
Partner’s news bulletin to encourage partners write on their experiences and share with others
Helping in online promotions  and many more

While designing any partner program, the idea is to take the relationship to the next level and win their loyalties amidst such throat cutting competition. The program and brand equity should be strong enough to make partner feel proud of the association. While designing any program for Unilumin partners, we ensure that the partner feels confident on selling our product in his designated domain area and earn decent profits.”

“Technology partners are an integral part of the Solutions world. These partnerships augment the sales teams, broaden the reach, and provide the customers with a complete solution if the technology is vetted, tested, and adds value to your ecosystem.”