TCS gets recognition as leader in IDC MarketScape

As reported by Tata Consultancy Services (TCS), the global market intelligence firm, IDC has recognized it as a Leader in Worldwide Life Science Sales and Marketing ITO 2013 Vendor assessment. Among the attributes cited in the report, “IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2013 Vendor Assessment”, TCS was recognized for its extensive experience and expertise, across pharmaceutical, biotech and medical device companies, as well as delivery and technical capabilities.
 
Debashis Ghosh, President of Life Sciences, Manufacturing and Energy, TCS, said, The Life Sciences Sales and Marketing space is continuously evolving with a growing focus on automation of processes, adoption of mobile platforms, deployment of a multi-channel marketing strategy, and effective consolidation of data sources. TCS has been at the forefront in innovatively addressing customer challenges and helping them remain ahead of the curve, so being recognized as a leader by IDC is a testament to our strong capability and expertise in the life sciences sales and marketing space.
 
Eric Newmark, Program Director for IDC Health Insights, Business Systems Strategies Program, stated, Relative to other vendors discussed in the report, and based on feedback from multiple customer references, Tata Consultancy Services received high marks for its technical skills and capabilities.
 
The report evaluated 14 service providers across a number of capability and strategy measures such as Offering Roadmap, Portfolio Strategy, Customer Base, Engagement Capability, Pricing Model, Investment, Growth Strategy, etc.