Tata DoCoMo announces a *123# service for personalized experiences
Tata DoCoMo has announced a dial-in *123# service for prepaid customers looking for personalized experiences that suit their usage. Launched as a part of the brand’s ongoing “Har Baar More” value proposition, the new service allows subscribers to simply dial in *123# from their mobile device to avail a bouquet of customized voice and data offers based on their usage patterns.
“At Tata DoCoMo, we are always working towards providing value for our customers through affordable and innovative tarrifs and telecom services based on their needs. Our dial-in *123# service brings relevant offers to our customers’ fingertips and allows them to get more out of their mobile services. We are constantly looking to personalize the evolving needs of our customers and our *123# service showcases just how Tata DoCoMo delivers ‘More’ with every offer,” said Gurinder Singh Sandhu, Head - Marketing, Tata DoCoMo.
The *123# service is supported by an ad campaign that are a subtle whisper to solemn “public service” messages.
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