TAIT organizes “Market Adda” on how to survive competitive online market

The Trade Association of Information Technology (TAIT) has hosted an insightful panel discussion as part of their “Market Adda” initiative. The event brought together industry veterans from across the IT ecosystem, to discuss and share insights on how IT retailers and traders can survive the competitive online marketplace and evolve their business.

With leading e-commerce marketplaces like Amazon and Flipkart announcing mega sale ahead of the festive season, the panel discussion was hosted by TAIT at a strategic time. With the competitive online marketplaces offering huge discounts, fear of losing out business and, most of all, becoming eventually irrelevant, were some of the genuine questions that the “Market Adda” addressed through the panel discussion.

The panel discussion began with the introduction of the stellar set of speakers, namely, Rakesh Shah, Director, Best IT World, India (Director, i-Ball); Dushyant Mehta, Mediaman, Infotech (A prominent Personality in the IT Channel industry); Gurbir Singh Bhatia, Prime A B G B; Shrenik Shah, Options Computers, and Devendra Sayani, D.C. Infotech. The discussion, moderated by Devang Thakore, touched upon multiple facets of online versus traditional business models, including whether online really is a threat or an opportunity?; How can a traditional business survive in this environment?; Do we need a transition?; What skillsets/ tools training is required to equip oneself for the virtual marketplace?; and, lastly, is e-commerce/ M-commerce the way forward? Discussing these questions, the panellists gave elaborate and insightful observations and guided the members as to how they can proceed to survive and thrive in the current scenario.

Sameer Parekh, President, TAIT, said, “This was yet another event organized with the objective of assisting growth of the member-organizations, and I am happy to have received a good response from all members. The tips shared by IT trade leaders, who are known and followed for their wisdom on the subject, are immensely helpful and I am sure all members would benefit from these.”

Thakore said, “Today’s consumer is increasingly busy than ever before, so their convenience of having access to products online is definitely an important parameter in deal closure. Yet the traditional preference of see-feel-touch and on-ground experience is yet not dead.”

Further, each panellist shared a distinct message for members on the one thing they need to focus on, above all else, to remain relevant and successful in their business. Summarizing their message, Rakesh Shah, Director, Best IT World, (Director, i-Ball) India, added, “Members/ partners need to realize they are much more than just box sellers. They need to evolve and create their own identity in order to survive.”

Dushyant Mehta, Mediaman, further added, “The partners need to focus on the customer and understand his needs and requirements and scan for possible opportunities to grow and succeed. As a basic rule for any successful enterprise, customer centricity is the key to a profitable business.”

Gurbir Singh Bhatia, Managing Director, Prime A B G B, pointed out, “My message to the members would be to ‘evolve’ and to ‘innovate’ – two basic things they need to consistently do in order to survive in their business.”

The insightful discussion ended on a high note and was followed by an equally engaging LaunchPad Pro Session by Nikesh Jain, Director, NeoSoft – a premier trading enterprise for computer peripherals and accessories. Highlighting his 17 years long association with the IT trade industry, Nikesh shared his heartfelt gratitude to all members and went ahead to showcase the latest range of cabinets, mouse, keyboards and other peripherals and computer speakers. His aesthetic and reasonably priced products were well received and appreciated.

This was followed by a brief informative session by TAIT Board members, where future events, including the TAIT IT Cricket Tournament and TAIT Annual Networking Meet, held during the winter months, were announced. Over a hearty dinner and dessert, the Market Adda event wrapped up as a largely engaging and successful evening.