Tableau’s programs have been the driving force for its partners and customers

Pankaj Gauba  
Senior Director, India & SEA Partners, Tableau

“Partner Programs are the foundation for any thriving partner business. The Tableau partner program is built on four fundamentals - Capacity, Capability, Commitment, Customer Success. 

Key components of Tableau’s Partner Programs

The Tableau Partner Network (TPN) runs across three tracks - Reseller, Services and Technology - and the partners are tiered based on measurable performance metrics. Recently in India, we have also launched Value Added Distribution (VAD) to create touch points across a large and vastly diverse region. 

Our Partner Program has been the driving force for our partners and customers. We have a number of programs we drive with our partners which are broadly categorised under two heads -

Demand Generation: Partner Marketing Funds, Proof Of Concept, Partner Demand Center, and the Partner Concierge Service. 
Partner Engagement: Partner Bootcamp, Partner Advisory Council (PAC), Partner Executive Kick Off & Global Partner Summit. 

At Tableau we listen to our partners' feedback and promote open dialogue on ways to deliver value for customers. Further, partners provide strategic guidance on future Tableau initiatives such as product evolution, program policies, and engagement needs. The proof of a successful partner program reflects in the business almost immediately. Our partner business has been thriving and we see a huge headroom for growth in the years to come. 

We are a data company and proudly use our products across the ecosystem. On transparency, we have live dashboards for our partners to see their progress and performance. Our program has simple and quantitative measures for our partners in order to track themselves and move up the ladder in tiers thereby unlocking greater benefits and discounts.

On the fairness front, our program is aligned by country clusters which has helped accommodate more partners to join our business and help their customers adopt our technology. At Tableau, we take pride in making our customers successful and our partners are joined at the hip with us in our mission to help our customers see and understand data.”

“The Tableau Partner Network (TPN) runs across three tracks - Reseller, Services and Technology - and the partners are tiered based on measurable performance metrics. Recently in India, we have also launched Value Added Distribution (VAD) to create touch points across a large and vastly diverse region.”