Syska Group’s dealers’ conference sees huge success in Chennai

Syska Group, a leading fast moving electricals goods (FMEG) company organized a dealers’ meet at ITC Grand Chola in Chennai on 4th October, 2021. The objective of the conference was to strengthen the association with the business partners on a personal level and to collectively make efforts to further deepen Syska’s presence in the Chennai market. The conference saw the presence of Syska Group’s Managing Director Mr. Govind Uttamchandani who graced the occasion and addressed the guests by sharing the vision for the growing LED lighting category and the untapped potential of the market for its stakeholders.

The Chennai conference provided a platform for the dealers to connect with the senior leadership team of Syska Group and get a first-hand experience of the latest developments at the company’s end. The event served as a perfect opportunity for the brand to showcase the extensive range of innovative products across LED Lights, Personal care appliances, Fans, Irons categories, discuss the best practices, invite suggestions leading to symbiotic dialogue while focusing on the methods that the company is adopting to augment its product presence in a post-pandemic world.

Commenting on the successful culmination of the conference, Govind Uttamchandani, Managing Director, Syska Group said, “For Syska, dealers are one of the most important stakeholders of the company as they are the key drivers of generating business in the offline channels. We at Syska have built a strong relationship with our dealer base across the country. We organized the dealers’ conference in Chennai with the objective to further strengthen our relationship with them and take Syska’s business to the next phase of growth in collaboration with them. Our core objective is to strengthen our presence in the Tamil Nadu region and support our dealer community by providing them various avenues to partner with Syska and explore mutual growth prospects”

Syska Group conducted a dealer meet after a long time as the pandemic had put a halt to all the marketing and business activities for over a year. Dealers were extremely delighted to be a part of such an important occasion and showcased great levels of excitement and enthusiasm to extend their support to the Syska Group. Dealers were also given special on-spot order booking offers followed by lucky draw benefits of two-wheeler and air-conditioners.

About Syska Group – Starting with Guru Nanak Marketing, a company that was involved in the distribution of T-series Audio cassettes, CDs and audio video systems for Maharashtra, SYSKA Group had only one thing to do: grow. SYSKA Group has grown exponentially over the years and has become leader in the FMEG space and a pioneer of LED lighting. Empowered by a strong vision and drive, the SYSKA Group diversified into more segments such as Personal Care Appliances, Mobile accessories, Wires and Cables, Smart Home devices and only continues to grow and dominate these markets.