Synersoft's Channel Ecosystem Strengthening Initiatives and Focus on Indian SMEs

Synersoft Technologies is a cutting-edge IT company at the forefront of technological innovation. Specializing in software development and IT solutions, Synersoft has a proven track record of delivering high-quality, tailored solutions to businesses of all sizes. With a team of skilled professionals, they excel in developing software applications, providing IT consulting services, and delivering top-notch support. Synersoft is known for its commitment to excellence, client satisfaction, and a deep understanding of the ever-evolving tech landscape. Its expertise makes it a trusted partner for organizations seeking to optimize their operations and harness the power of technology. In a chat with VARINDIA, Vishal Prakash Shah, Founder & CEO, Synersoft Technologies delves deep about its channel eco-system, focus on SMEs, its partner engagement model etc. 

What are the Key initiatives undertaken by Synersoft for strengthening the channel eco-system? 

For BLACKbox, we have developed a comprehensive strategy to bolster our channel ecosystem, focusing on three core principles: Transparency, Empowerment, and Margins. These principles guide our actions and initiatives to ensure our partners thrive and succeed.

1. Transparency: We prioritize transparency in all aspects of our partnership. To facilitate this, we maintain a dedicated partner portal that allows partners to register and lock leads. This portal serves as a central hub for all partner-related information, including pricing, pre-sales support, installation guidelines, and post-sales support. Our commitment to transparency extends to involving our partners at every stage of the prospect-to-customer journey, ensuring they have complete visibility into the process.

2. Empowerment: We believe that empowering our partners is key to their success. To achieve this, we offer a range of resources and support, like effective digital marketing. We also conduct joint meetings with end customers, product demonstrations, and proof-of-concept (POC) sessions to equip our partners with the knowledge and skills to represent our products and services effectively. In addition, we've established a dedicated partner academy that offers four levels of technical certification and two levels of pre-sales certification at significantly reduced fees. This investment in education ensures that our partners are well-prepared to address customer needs and challenges.

3. Margins: Recognizing the importance of financial incentives, we offer the highest margins in the industry. We understand that our partner's success is our success and are committed to rewarding outstanding performance. To further motivate and appreciate the exceptional results achieved by our partners, we regularly launch high-reward incentive programs. These programs drive healthy competition and reinforce our commitment to mutually beneficial partnerships.

This collaborative and mutually beneficial approach have been instrumental in fostering long-lasting, successful partnerships that benefit our organization and our valued partners.

How are you focusing on serving the Indian SMEs and supporting them to stay ahead of the curve? 

1. SME-Specific Solutions: We understand that SMEs operate with limited resources and budgets. We understand that MSMEs cannot afford or maintain expensive and complex IT products designed for larger enterprises. Our design thinking approach to offering SMEs IT-in-a-Box products is immensely successful. This approach has successfully transformed BLACKbox into a solution that is Simple, Effective, Affordable, Dependable, and Scalable, precisely meeting the needs of SMEs.

2. Cloud Adoption: Recognizing the growing interest in cloud computing among Indian SMEs, we've introduced 'BLACKbox OneCloud.' This product is designed to embark and drive SMEs through their journey to cloud adoption. It equips them with the tools and expertise needed for a seamless and cost-effective transition.

3. Critical Role of BLACKbox: Our product, BLACKbox, plays a critical role in keeping Indian SMEs to stay ahead of the curve. It offers them plug-and-play Information Security Compliance, IT Standardization, and Data Protection to maintain business continuity, avoid competitive exploitation, and meet compliance requirements mandated by their large customers or overseas customers.

What verticals are adopting digital transformation in a major way? 

Among the Indian SMEs, specific verticals are adopting digital transformation in a significant way. They are Engineering, Manufacturing, Pharmaceuticals, Biotechnology, Architects, CA Firms, Auto-Components, Aerospace, and Building Construction. The significant reasons are mandatory compliance by customers and operational excellence.

What technologies are trending among the organizations? 

Technologies to deploy Cybersecurity, CRM, ERP, and IoT are trending and have suddenly become the need of an hour for any SME supplying to a large enterprise. They are rapidly adopting Industry 4.0 practices that make digitization the most compelling.

What is your partner engagement model and success factor?  

We exclusively target partners who serve as suppliers or service providers to SMEs. Our engagement with these partners is characterized by a rigorous training program encompassing pre-sales, installation, and post-sales services. By fostering a network of certified and actively engaged partners, we create additional business opportunities. These opportunities are realized through outsourcing installation and support services to our certified partners on behalf of our customers.

Our technically certified partners benefit from multiple revenue streams. They not only earn revenue from product sales but also from the installation and maintenance of products, whether sold by our company or by non-certified partners. Our success hinges on the continuous revenue potential at each stage of the process, including product sales, installation, and ongoing maintenance contracts.

Recognizing the vital role of lead generation, we also incentivize and reward our partners for their efforts in this regard. We understand that a collaborative approach is essential for success. Therefore, we work closely with our partners throughout the entire journey, from lead generation and pre-sales to deal-making and beyond, standing shoulder to shoulder with them to achieve mutual success.