Swiggy ropes in Ashwath Swaminathan as Chief Growth & Marketing Officer

The food aggregator app, Swiggy has appointed Ashwath Swaminathan as Chief Growth & Marketing Officer. He will be building and executing Swiggy’s growth and marketing strategy designed to engage new and returning customers, driving innovation, and exploring strategic collaborations to strengthen its market position.

Sriharsha Majety, Group CEO of Swiggy, said, "Ashwath brings with him the right experience and a strong track record of strengthening consumer brands and growth marketing through data-driven insights and strategic collaborations. He joins Swiggy at a time of unprecedented opportunity, and we’re excited by the critical role he will play in bringing our mission of unparalleled convenience to life”.

Before joining Swiggy, Ashwath was associated with Hindustan Unilever Limited (HUL) as the Vice President of the Oral Care & Deodorants business. He has an experience of more than two decades in consumer insights, marketing, and business innovation across categories such as tea, coffee, makeup, skincare, oral care & deodorants. His impressive track record at HUL includes leading the development of the green tea category, accelerating Lakme’s growth by making it a purpose-led future-fit brand and delivering high growth on oral care to make HUL a strong no.2 player.

Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy said, “Swiggy is a well-loved and fast-growing brand. I look forward to helping elevate the Swiggy brand for the next chapter of innovation and growth and make it an iconic brand by offering unparalleled convenience to urban Indians."