Swara Bhasker, Soni Razdan oppose Tanishq's decision to pull ad
Tanishq has withdrawn their new controversial ad, saying that it is ‘deeply saddened with the inadvertent stirring of emotions’ after the commercial, featuring an interfaith baby shower, was attacked online. The brand said that it decided to pull the ad keeping the ‘well-being of our employees, partners and store staff’ in mind.
The statement comes a day after the ad was taken down from Tanishq’s YouTube channel, after incessant trolling on social media. However, many had also spoken up in the ad’s favour. Actor Swara Bhasker was among a large number of people who expressed disappointment at Tanishq’s decision. “Sad lack of spine and conviction. Numerous women (and men) get death threats on social media on a daily basis, they stand up to it. Unfortunate that a large corporate conglomerate is unable to gather the courage (and resources) to withstand a few days of trolling! #tanishq,” she wrote.
Soni Razdan also wrote against the decision. “Dear @TanishqJewelry.., change your advisors. A few trolls do not a country make. Regards #india.”
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