SUSE leverages the power of Open Source to make the most out of data

Rajarshi Bhattacharyya
Country Head
SUSE India, Srilanka, 
Nepal & Bangladesh

Brand Positioning vs. Marketing Tactics 

SUSE has a completely different brand positioning for its products and solutions. We follow our in-house marketing and brand positioning strategy to reach out to our prospective customers. We at SUSE, work closely with our client’s management, stakeholders and customers to analyse and condense gathered intelligence into descriptive messages that embody the company and brand’s meaning. We know the importance of determining the brand positioning before reaching out into any other aspects.

At  SUSE, we are not only confined to traditional marketing strategies, but we are well adapting to the latest market trends and opportunities. We have seen the growth of digital marketing and also utilizing the prospects of social media. As social media has evolved and has become an important part of the consumer experience, we are one of the early adopters of social media platforms and digital marketing tools. Our regular webinars, WebEx sessions and other digital tools have a massive reach and we are utilizing these tools to reach out to our prospective customers.

Good data for a Good Brand Strategy 

 
Data has become one of the most important aspects of any company today. An abundance of data is being produced on a daily basis but you have to filter out the useful data for your organization. Presently, the size of the data is ten times more than what it used to be a decade ago.

At SUSE, we constantly strive to utilize the most of the open source technology and have products and solutions for effective management of data and other resources. Our R&D team is constantly helping us in producing the maximum outcome from our in-house data productions as well as empowering other organizations in the successful management of their resources.

Impact of Digitization on Businesses

 
We believe that we have tremendous opportunities around digitization for SUSE in India. With the Government’s initiatives such as ‘Make in India’, ‘Digital India’, we are beginning to be looked at as an IT consuming country rather than an IT service delivery country across the globe. With the Government focusing on digital transformation, the Indian IT sector has gained maximum out of these initiatives. Today, India is one of the fastest growing economies in the world and will soon become the largest smartphone penetrating country. This high growth will require systems and processes that will make SUSE globally competitive and qualitatively much superior in terms of the existing products and services that are available in the market in the global region. We are well- prepared to leverage this opportunity as a technology provider. 

R&D driving Growth

 
Around 60% of the employees at SUSE are from the R&D centre. This is evidence of the fact that R&D is of utmost importance to us. There is a punch line we use - ‘We Adapt, You Succeed’.  We put in a lot of focus and effort in R&D so that our products continuously evolve and help customers to mitigate business demands and prepare them for future. 

We have our R&D centres in Germany, France, USA and China.