Surviving is possible if we could show better digital experience

It is absolutely true that digital transformation is revolutionizing various industries by creating needs .The IT has evolved and is now considered to be part of the lifeblood of many organizations. Without IT’s ability to innovate and propel the organization forward, the company will not survive, let alone thrive in a digital world. As Covid-19 become one of the biggest disaster mankind has ever faced in recent times, bringing disruption to the human life worldwide. With no vaccine or treatment currently in place, containment & social distancing has become the only solution to prevent the spread of highly contagious virus.

With a surge in consumers interacting with brands online, digital customer experience is more important than ever. Customer experience has fast become a top priority for businesses and 2020 will be no different. A good customer experience means your customers will spend more. In fact, a survey says, 85% of buyers are willing to pay more for a great customer experience. Hence, it is necessary to give customers a great experience and they’ll buy more, be more loyal and share their experience with friends. Today, with the help of newer technologies with a purpose to make the experience feel more human and this will help companies create phenomenal customer experiences and reap the resulting benefits: 82% of the top-performing companies report paying close attention to the human experience around digital and tech. In summary: Customers generate revenue. Employees drive the experience.

With the technological advancement and use of digital marketing methodologies, the retailers have the opportunity to engage with customers more precisely and effectively to know various queries, prospects, concerns, and requirements that further help them to deliver products and services.

Technology isn’t the final solution, it’s an enabler. Companies won’t be able to solve their customer experience problems with technology alone-it’s just the enabler. Focus on experience to realign priorities. Great employee experience brings stronger, smarter, more innovative ideas, which will drive future business and superb customer experience.

However, thanks to technological advancement, the customer experience has drastically changed but its importance is still the same. One of the most important aspects of the retail industry is always an attentive and engaging customer experience. Thanks to Digital Transformation, the retail industry is completely revolutionized as the way of shopping has changed for both in-person and online platforms. The process of shopping has become more convenient, seamless and easy for the customers with the use of a multi-channel approach and advanced methodologies.

Today, 10th August is the day when VARINDIA was founded in the year 1999. We are feeling very nostalgic and happy on this foundation day. I still remember the passion of our founder Dr. Deepak Kumar Sahu, when he had started the media house like it was yesterday. During these 21 years of journey we have seen the growth and developments happening in the technology industry that has always fuelled the economic growth, improved standards of living, and opened up avenues to new and better kinds of work and mark the beginning of a seismic shift in the world as we know it. To navigate the unstable labour market and seize the plentiful opportunities offered by the new technologies, we must find ways to quickly adapt to the “race with the machines.” Whether we like it or not but changes will happen, and the worst move of all would be to ignore it.