Surveillance moves beyond vigilance to real-time intelligence

In a chat with VARINDIA, Pulkit Punj, Director, AnG India explains the transformation of the surveillance industry, its trends, opportunities, positioning of the company and future plans

India surveillance market is witnessing a shift from traditional analog to IP digital cameras as these cameras provide better surveillance and threat protection. It has transformed the surveillance industry as this technology offers real-time intelligence and analytics.

“The Indian market is shifting from traditional analog to the intelligent IP digital cameras; these analytical technological enhancements provide superior quality of surveillance and threat prevention. IP-based interpretative surveillance systems can analyze and provide real-time intelligence. This breakthrough technology will transform the way surveillance and monitoring is done across the world. The shift is very positive for the industry as the price gap is not that huge, but the benefits of having this superior product far supersede the price crunch. Since it is a tech industry, the R&D happens at a cursory pace and the price breaks quick as well in returns, hence the customer can make a shift to a new concept or technology without compromising on their budget,” explains Pulkit Punj, Director, AnG India. 

The different sectors of India market follow different trends.  Sectors like defence, military etc always welcome new technologies as security is of prime importance to them. Whereas, other industries adopt any technology once they are tried and tested. 

“The Indian market is divided into various sectors which operate independently with their own different trends. Sectors such as defence; military, air force, navy and banking industry which have zero compromise or tolerance policies, they tend to adopt new technologies and concepts fairly at earlier stage and move in pace with fast R&D process of the industry. Other industries try and stick to conventional methods and adapt technology once they are tried tested in the market and have thrived in the industry for long time,” adds Pulkit. 

Trend
At present, surveillance is being looked upon as to prevent a crime rather than only recording it. The QRT and the security mechanism help in real-time analysis and opposing the crime taking place. Moreover, new technologies like CMS are new tools for the vigilance sector.  

“The current trend is to deter the crime taking place rather than having only a record of the happening. QRT (quick response teams) and electronic security mechanisms that help in negating the crime taking place in real time is the new effective trend in the surveillance industry.

The real time analysis and prompt reaction to such activities results in a proactive approach to deter crimes and identifying potential threats. Also, Central Monitoring System (CMS) and alert based Command Centres are the new fighting tools in the vigilance sector,” says Pulkit.

Opportunity
Government initiative like Smart City has boosted the surveillance industry as it has pushed the public infrastructure, IT and security expenses. 
“Smart city is definitely boosting the Indian market as there is a high demand for all types of surveillance solutions across all states. The amount of cameras along with support mechanisms to be installed is enormous and there is a very vast scope of work to be done. The smart city initiative has fueled the growth of public infrastructure, IT and security expenditure. The smart city initiative has worked in favor of the surveillance market increasing its installations creating a lot of data, which needs to be stored for analysis and monitoring by the authorities. Surveillance is shifting to a mandatory security measure adopted by the government,” observes Pulkit.  

Positioning of the company
AnG has positioned itself in the market as a system integrator that provides electronic security solutions to its clients. The company offers customized solutions which have enabled to create its own identity as a brand. 

“The customized designing of our solutions magnifies the uniqueness of our brand. With intricate system designing one can integrate numerous technologies and make extensive solutions which cater to a wider range of security and surveillance problems. We want our clients to feel secure and safe with our top-of-the-line security solutions. We ensure highest level of protection and a responsive customer service fulfilling the unique needs of each client,” states Pulkit. 
Further adding to it he says “AnG humbly manages 10% of all the banks electronic security needs throughout India. We have surveillance installations in the remotest locations in the Indian banking sector catering to clients such as SBI, SBOP, Corporation bank, Axis, ICICI, HDFC, IndusInd etc. The banking sector gives us the largest chunk of our business.”

Future plans
The company is looking forward to expand its business in the Canadian market. AnG is witnessing a good response for its CMS concept and the company is constantly widening its product portfolio to cater to varid customers.  

“AnG is exploring the Canadian market for business expansion and taking the necessary steps for it. We have seen an average growth of 15 -20 % in the performance of AnG. The CMS concept is also seeing more and more clients relying on it and choosing it as a viable option. So far 2500 branches are managed throughout India on this platform. New customized solutions after heavy R&D are constantly added to cater to a wider network of clients,” concludes Pulkit.