Supertron Electronics successful in carving its niche in the competitive IT market

V. K. Bhandari
Chairman 
Supertron Electronics Pvt. Ltd. 

Brand Positioning vs. Marketing Tactics 

With a wide and deep network of 11, 000 retailers across 57 locations in the country, manned by trained and passionate workforce, Supertron empowers global brands to exploit the full potential of the Indian market. Supertron has a robust presence across all formats of business including traditional retail, modern trade outlets and online marketplace. Its long association with the heartland of the Indian marketplace empowers brands to make an informed choice in product selection, pricing and distribution strategy. Adding to this is an immense wealth of goodwill earned with years of ethical and transparent business practices. Supertron enjoys a long running relationship with most brands like Dell, Samsung, Seagate, Acer, Zotac, Xerox among others. 

Effective marketing is key for all organization to ensure that we address the right customer base. At Supertron we drive it through direct and indirect marketing. We work closely with our partners to ensure the products are positioned and pitched to the right customer in the SMB and enterprise space. We have our own end customer facing technical team to give support to partners to position the right products to SMB and corporate clients.

Good data for a Good Brand Strategy 

We have been established in the market for the last 25years and have created a niche for ourselves and has been able to grow more than the industry growth. As a strategy we position ourselves as a value added distributor and act as an extended arm for the vendors. We are present both in theconsumer and the commercial space with our product and solution offerings. In the consumer channel we create demand for the brand through our reach and for commercial we have our technical team who can focus on corporate customers and help our channel partners to position with the right pitch. We are completely an indirect organisation and is focused on channel development and demand generation.

Impact of Digitization on Businesses

Digital transformation has still a long way to go. The digitization effort will require a collaborative partnership between private and public players, and a combination of supply-side and demand-side solutions. On the supply side, it will take innovation, co-investment, and standardization to lower the costs and spread the risks among industry players; on the demand side, the digital spend propensity of households at the bottom of the pyramid must be expanded by increasing the overall ability and willingness of people to spend on digital products and services and that eventually will increase the opportunity.

Software as a Service (SaaS) opened a flexible and financially attractive door for businesses and consumers to try early cloud services. The growth of infrastructure and platform as a service (Iaas and PaaS, respectively) has expanded the number of cloud solutions available in the public and private sector. In 2018, we expect to see many more organizations taking advantage of the simplicity and high-performance that the cloud guarantees.

As cloud services increasingly become a de facto part of doing business, we expect data storage to grow exponentially in the coming years. To accomplish this, service providers will bring more datacenters online with larger-capacity storage equipment.

IoE relies on machine to machine communications, data, processes, and how humans communicate with everything in their environment. Cloud computing will play a significant role as the IoE develops into complex systems and will aim at simplifying all interactions.