Sunder Madakshira, Head, Marketing - Adobe India.

India is a strategic focus area for Adobe globally, both from a business and innovation standpoint. It has seen solid market momentum across verticals including Automobile (MG Motor) Travel & Hospitality (Vistara, SpiceJet, Indigo, Taj Hotels), Telecom (Airtel, Vodafone-Idea), Ecommerce (Flipkart, Myntra-Jabong, MakeMyTrip, Yatra, Tata CLiQ, Nykaa), FSI (HDFC Bank, IDFC Bank, Reliance General Insurance). 

“Adobe’s mission is to change the world through digital experiences. Experiences have been at the core of our business since the company’s founding. The completion of our acquisition of Marketo, the leader in B2B marketing engagement and Magento, a market leading commerce platform, widened our lead in customer experience management (CXM) across both B2B and B2C in all industries. In terms of financial growth, in FY 2018, Adobe achieved record annual revenue of $9.03 billion, which represents 24% year-over-year growth. Of this, Creative Cloud contributed $5.34 billion, representing a 28% year-over-year growth while Experience Cloud achieved $2.44 billion, representing 20% year-over-year growth,” says Sunder Madakshira, Head, Marketing - Adobe India.

“MG Motor is definitely one of our flagship partners in the automobile domain. Adobe Experience Cloud, as a part of our association with MG Motor focuses on reimagining Indian consumers’ automotive journey. Another one of our recent interesting partnerships has been with Star TV for Adobe’s Creative Cloud offerings. Adobe Creative Cloud gave the channel access to an entire set of tools needed to create videos, including editing, color adjustment, and audio refinement on a single platform,” he continues.