Sudhindra Holla

Sudhindra Holla Country Manager, Axis Communications India & SAARC

Please talk about your accomplishments in the industry? I have been a channel veteran in the Indian IT industry, setting up Distribution & Channel Partner Network in the fields of Data Network Equipment, Network Security, Data Peripherals, Communication Equipment and Video Surveillance. I have helped customers migrate from Analog Video Systems to Network Based Video systems with my current stint at Axis. We have marquee installations done through our Channel Partners solving various business challenges through our Network cameras. I along with my team have developed a robust Distribution and Channel partner network in India & SAARC and rolled out the Global Channel Partner Programme for Juniper Networks in India & SAARC Markets. What kind of a relationship do you enjoy with the Channel fraternity? Most of my stints have been involving working closely with the Distribution & Channel fraternity in India & SAARC. So I enjoy good working relationship with the leading Channel organizations in the region. Majority of my time in my roles – current and past – has been on the setting up of Distribution & Channels to reach to the market effectively. Where do you see yourself three years from now? Three years down the line, I would like to do something on an even more large scale and help grow Axis to its next stage in the growing Network Camera & Network Video Surveillance market. On a personal front, I will also put more time and effort for a social cause and will also spread spiritual awareness and transform people to even better individuals.