StreamGuys HTML5 Multimedia Player breaks Compatibility Barriers

StreamGuys has announced the launch of its HTML5 player to help broadcasters and streaming services retain and increase audiences with a multiplatform approach, ensuring one player can accommodate revenue-supported live streams on iOS, Android and other mobile and desktop devices. This new interactive player can support mobile devices in alignment with the HTML5 markup language.

StreamGuys differentiates its HTML5 player by providing integrated metadata support, which seamlessly synchronizes live audio streams with relevant data of interest to consumers. This gives broadcasters and audio publishers a unique opportunity to offer audiences a full featured, interactive HTML5 player that works on every device.

There is no HTML5 standard for extracting the song title and artist’s name from a media stream and displaying it within a web page, which creates integration headaches for service providers and a less satisfying consumer experience. StreamGuys solves this problem by integrating a robust, server-side metadata parser with a flexible HTML5 media player. Broadcasters can now offer their audience a feature-rich, revenue-supported media player that has a consistent user experience across all devices, said Dean Mitchell, Lead Developer, StreamGuys.

Similar to its metadata application, the HTML5 player automatically coordinates player content with the ad server to trigger the right advertisements for the right audiences at the right times.
Mitchell adds that StreamGuys will extend its HTML5 player functionality to other multimedia streaming services in the future versions.