BUSINESSES OF ALL SIZES AND ACROSS SECTORS ARE LEVERAGING THEIR PARTNER NETWORK TO CREATE VALUE

SAMEER BHATIA
Dir. Asia Pacific CBG & Country Manager, SAARC & India, Seagate Technology

NEED OF A PARTNER PROGRAMME

In India, we have observed a growth trend for both enterprise and gaming businesses for which our channel partners are absolutely essential to drive business. Businesses of all sizes and across sectors are leveraging their partner network to capitalize on the potential of data to create value. As a brand we believethat partners play a vital role in driving business success. Engagement with our reseller partners, understanding and enabling them with right set of knowledge and tools helps them keep pace with the latest product trends and serve their customers with right offerings.

IMPORTANCE OF A PARTNER PROGRAMME

At Seagate, we believe in continuous and consistent investments to ensuresustained growth of our partner and distributor network. We undertake several initiatives towardsempowering them with the right set of knowledge and tools. We help them in improving their businesses, and delivering compelling results equipped with Seagate’s full suite of enterprise and consumer data solutions.

MAIN CONCERNS TO ADDRESS

It has to a win-win business relationship for thepartners and the programme is built for partners to reap the benefits with our ever-expanding product portfolio and wide distribution coverage on various channels that we operate in. The programme is a success when end consumers have the freedom of choice and accessibility to any of our channel partners to purchase our products, conveniently and readily. When building the program, more key factors that come in play are ensuring a smooth onboarding processes, aligning partners with our authorized distributors, offering our partners profitable business returns, providing excellent after-sales support services, and equipping them with the right product knowledge so that these partners are able to sell the right product that best suit the customer needs.