Splunk provides a unique offering of an extensible data platform to serve Indian organizations' digital needs

Jyoti Prakash, Regional Sales Director, India & SAARC Countries, Splunk
 

Importance of Partner Program
 

A strong partner ecosystem is very important for our growth in India. We have been collaborating with local partners which allow us to reach more customers at scale. Through our partners,  our customers are able to unlock innovation and adopt cloud technologies seamlessly, improving security and gaining end-to-end data visibility. Splunk provides a unique offering of an extensible data platform that not only powers Splunk-built apps, but also enables partner integrations and custom applications that allow our partners to competitively serve Indian organisations’ digital needs.
 

Percentage of the channel business
 

Driving business results through our channel partners is of equal importance and weightage to Splunk’s GTM strategy. In India, we are absolutely aligned with our partners and working with leading organisation transformation consultants and established systems integrators such as Accenture and Deloitte to serve the broad India market. We are strategic with our partner expansion and work with commitment partners who are willing to invest in building Splunk capabilities to ensure world-class project execution and success. With Splunk’s technology expertise, together we are able to comprehensively serve, and work on unique use cases, government organisations and business in India.
 

Appointment of VARs/partners as an integral part of the GTM strategy
 

Together with our partners, we are committed to addressing our customers' digital transformation needs in India. Splunk Cloud Platform was made available on AWS Marketplace India last year to help streamline customer adoption via a consolidated purchase environment and integration with AWS accounts. This ensures fast time-to-value for customers leveraging Splunk solutions to gain an additional layer of real-time security and operational and cost management insights across their AWS and hybrid environments.
 

Channel strategy of the company
 

Splunk’s priority is to deliver a world-class holistic customer experience and investing in our rich partner community and customer success programs. This includes delivering superior solutions to our customers and ensuring our partners continue to stay competitive with us. At the recent .conf22, we announced the general availability of the Splunk Platform, including Splunk Cloud Platform and Splunk Enterprise 9.0, which allows customers to access more data sources easily, find and operationalize insights even faster, secure and scale deployments, and streamline administration to turn data insights into business outcomes.