Spectranet unveils its new brand identity – “Spectra”

Spectranet has unveiled its new brand name – Spectra and website – spectra.co. As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors. The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India. Spectra’s focus is to expand its footprint and reach deeper into its markets so that it can help make life better for more people and families. Recently, Netflix ranked Spectra erstwhile Spectranet as the fastest ISP in India.

Commenting on the announcement, Udit Mehrotra, MD & CEO, Spectra, said, “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximize our customer outreach in the cities we are operating. We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries.” The new brand aspires to deliver not just speed but will also follow on three principles – Speed, Service and Simplicity. The company will provide more services to its customers apart from being a high-speed internet with unlimited data usage. The company, which recently forged a partnership with content service provider Hungama.comand, is also planning to add more content solutions for its customers to enjoy a wider range of services to its customers.

Zia Patel, Strategy Director and Sebastian Klein, Creative Director from Ochre, brings western expertise and local Indian know-how. The dynamic pair has worked together for over ten years at Wolff Olins. Zia used to lead Wolff Olins in India. They have created a brand identity for some of India’s leading business houses as well as big international brands.