Sophos tries to keep its program structured for partners to benefit out of it

Sunil Sharma  
Managing Director - Sales (India & SAARC), Sophos

“For any business to be successful, structured programs are necessary. For organizations that operate through channel business model, partner programs give necessary structure and growth path, to both vendors and its partners. It helps to create an ecosystem where roles and responsibilities of all the stakeholders are designed and executed. 

Key initiatives for Sophos Partners

Our partner program rewards commitment to Sophos. The more partners are committed, more profitability they can achieve. Partners can attain profitability under three aspects of our partner program -

Tiered Discounts: We provide tiered discounts aligned to respective partner tiers: authorized partner, silver partner, gold partner, platinum partner and sub-distributors. These discounts help partners built consistent profitability.
Margin Retention Opportunities: ‘Deal Registration’ and ‘Incumbency’ are the arrangements to provide margin retention to our partners. 
MDF and Rebates: We regularly run MDF and Rebate programs to support our partners to capitalise on various opportunities. It helps them to maintain their profitability as well as to provide more value to their customers.

Sophos is committed to its core values as an organization. The core values of Sophos are: Simplicity, Empowerment, Passion, Innovation and Authenticity.

The Sophos Global Partner Program is comprehensive, but simple. It is transparent and clearly defines and informs our channel partners on the registration process, enablement tools, trainings, and growth path opportunities available through the program. Sophos helps its partners to truly be security advisors who are up to date with the fast-changing threat landscape and knowledgeable about how Sophos’ next-generation security products, services and technology to better prevent, detect and stop cyberattacks. Our partners are also empowered with Sophos’ ecosystem as we create products with innovative features designed specifically for partners, such as the Sophos Central-Partner dashboard that allows partners to centrally manage their customers’ endpoints, firewalls and other Sophos security products from a single dashboard. With our channel strategy, we make sure to maintain the passion of our partners through authenticity of Sophos ecosystem of products, people and processes.”

“Sophos helps its partners to truly be security advisors who are up to date with the fast-changing threat landscape and knowledgeable about how Sophos’ next-generation security products, services and technology to better prevent, detect and stop cyberattacks.”