Sophos reinforces “Channel Best” strategy at its partner conference in Bangkok

Sophos has concluded its biggest-ever annual partner conference held in the Asia-Pacific and Japan (APJ) region at Bangkok. The conference was attended by more than 350 channel partners from across the region, including more than 90 Sophos channel partners from India.

At the conference, titled “This is Next-Gen”, Sophos presented how the company is reinforcing its 100-per cent partner first and channel best business strategy, along with some key initiatives taken to strengthen its presence in APJ.

Sophos has also announced the launch of its Channel Influence Community, an initiative that will bring together the company and the larger channel ecosystem of distributors, consultants and service providers from around the world to share knowledge and experience. The community will receive a host of other benefits like exclusive access to new product programs and services.

Kendra Krause, Vice-President, Global Channels, Sophos, expressed her contentment saying, “Our partners are critical to our success in India and across the entire region. The response was overwhelmingly positive and I saw many great examples of collaboration and engagement between our sales leaders and our partners, focused on providing the very best protection for our customers. Sophos also reinforced its commitment to the channel with innovative and marketing leading programs that support and enable business growth.”

Sunil Sharma, Vice-President – Sales, Sophos India & SAARC, shared, “With our channel best business strategy, we have made it simpler for partners to work with Sophos, so that they, in turn, can bring advanced next-gen security products to their customers and grow their own business. Innovation is at the heart of Sophos – and with this dedication to constantly innovate, we provide partners with the industry’s most complete offering of award-winning security products. In today’s threat landscape where advanced attacks have just started to emerged, Sophos’ forward-looking security expertise and goal to pass this on to partner is even more important.”