Sophos believes in putting its partners first in all its efforts

Sunil Sharma, Managing Director of sales, India and SAARC - Sophos

“Sophos is a 100% channel driven company. Our channel partners are almost like an extension of Sophos in India and SAARC. Being a channel focused company, Sophos has designed its go to market strategy only through partners. With every business effort, we try to empower our partners, be it making them well versed with our technology or with business acumen. For the past two years, we realized that many of our partners needed handholding to make their business efforts digital. Throughout these two years, we did joint digital activities with our partners. We call them partner through webinars.

We have a dedicated department called Channel Service Center, where we help our partners to run their own digital campaigns to engage with their customers. The Sophos Global Partner Program is our platform to interact, engage and grow with our partners. Our channel strategies are well designed and are driven through our global partner program.

At Sophos, we believe in putting our partners first in all our efforts. For us, partner focus starts with the products that we create. There are features designed specifically for partners, such as the Sophos Central-Partner dashboard that allows partners to centrally manage their customer endpoints and firewalls from a single dashboard.”