Sony Picture's innovative way to create awareness on COVID-19
To create awareness about dreadful COVID-19, celebrities like Amitabh Bachchan, Rajinikanth, Chiranjeevi, Priyanka Chopra, Ranbir Kapoor and Alia Bhatt among many others, have come together through a short film, titled "Family".
Family is conceptualized and virtually directed by Prasoon Pandey in collaboration with Big B, the film will show that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one's stride. "Family" will premiere across Sony Network on Monday at 9 p.m.
"In trying times, we have to collectively front and face issues that affect the industry. So, as part of its CSR outreach, SPN (Sony Pictures Networks India) has taken the initiative of working alongside Amitabh Bachchan and Kalyan Jewellers to support the households of daily wage earners of the Indian film and television industry. SPN's support will ensure that at least 50,000 workers and their families have their home supplies for a month,” said N.P. Singh, Managing Director and CEO, SPN
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