Sony to spend Rs.150 Crore for Festive Season Promotions

Sony India has announced the launch of a slew of innovative products cutting across product categories such as Television, Digital Imaging and IT products, during this festive season in the Indian market. The company has allocated marketing budget of Rs. 150 crore during October - November period towards the same.

The Bravia KD-X9000 TV,  Sony's first 4K technology TV,  is equipped with 4K resolution (3840X2160), which gives four times the resolution of Full HD. Priced at Rs.16,99,990, this 84-inch TV has a "10 unit Live Speaker" side speaker system built into a rigid aluminium speaker housing.

Empowering the company's strong lineage of device technology and innovation, the all-new Personal 3D Viewer from Sony is a head-mounted, High Definition 2D and 3D personal display with virtual 5.1 surround sound, now even more light and comfortable.

Extending warm festive greetings, Kenichiro Hibi, Managing Director, Sony India, said, "Diwali is one of the biggest and most celebrated festivals in India and Sony plans to make this Diwali even bigger and brighter. We are pleased to offer our customers a premium collection of innovative products, that would enrich their experience to a whole new level, and festive offers that will cater to their distinct preferences in a country as diverse as India.

This festive season with our revolutionary product portfolio and compelling offers, we are confident of achieving 50% increase over our last year's festive season sales, taking it to Rs.2,850 crore (September - November 2012 period) this year."