SonicWall to focus on the expansion of channel partner program

Debasish Mukherjee, VP, Regional Sales – APAC, SonicWall

“For the year 2020-21, we will continue making our headway in the enterprise market along with immense focus on the expansion of our channel partner program. We will be working towards adding greater capabilities and intelligence to our partner community and collaborating with them to chart out our business plans. We are also investing in:

• Sales and technical resources to assist our partners find more opportunities
• Channel enablement tools and content to keep our partners up to date on the latest SonicWall innovations
• Innovative products and technologies to continuously improve our offerings

SonicWall recently unveiled an enhanced version of its SecureFirst Managed Security Service Provider (MSSPs) Program to provide the licensing models, resources and tools needed to help MSSPs profitably scale and accelerate their managed security services business, leveraging SonicWall’s award-winning technology. In India, this program will commence from June 2020.

Built on the SonicWall SecureFirst Partner Program, the enhanced three-tiered MSSP program offers benefits such as flexible pricing options, tailored premier technical support access, access to MSSP field sales and technical specialists, increased access to co-marketing funds as well as specialization training and assessments for sales and technical staff.

Due to the unprecedented need to quickly and efficiently deploy security to rapidly expanding remote workforces, SonicWall will include its Secure Mobile Access (SMA) solution for MSSPs, allowing managed security service providers to swiftly deploy and scale on-demand security and connectivity at costs based on the number of concurrent users.

Specific to the MSSP program tiers MSSP Protect, MSSP Powered, MSSP Powered Plus partners will be offered new program benefits including:

• Expanded annual and monthly pricing model licenses
• Aggressive volume-based pricing based on assets under management
• Priority access to Premier Support tier 3 engineers
• Increased access to MDF, including accruals for Powered Plus partners
• Support from a new and expanding MSSP strategic account management team, globally
• Addition of Secure Mobile Access (SMA) to MSSP portfolio
Participating MSSPs will continue to be required to meet annual revenue requirements, have an operating NOC or SOC with Help Desk L1/L2 support capabilities, as well as sales and technical staffing criteria. Authorized MSSPs will need to be established in the SecureFirst program at the Silver level or above.”